Compliance Jul 19, 2026 7 min read

TrustedForm vs Jornaya vs KCR: What Each Proves

The form is certified. The lead is certified. The identity is certified. The call is still a blank.

Ansh Deb

Ansh Deb

Founder & CEO

TrustedForm vs Jornaya vs KCR: What Each Proves
Jan 2026

ActiveProspect acquired Jornaya (Verisk Marketing Solutions)

3 events

the form, the lead, the call

0 accounts

needed to verify a KCR

TL;DR

  • TrustedForm certifies the web form. Jornaya certifies the lead. Neither certifies the phone call.
  • As of January 2026 they are the same company: ActiveProspect acquired Jornaya (and Infutor) from Verisk. One vendor now proves the form, the lead, and the identity. Still not the call.
  • A Klariqo Call Record (KCR) is the missing piece: a signed, tamper-evident, independently timestamped record of what was actually said on the call.

A Klariqo Call Record (KCR) is to a phone call what a TrustedForm certificate is to a web form: a portable, independently verifiable record that proves the event happened the way you say it did. TrustedForm and Jornaya both certify what happens before the call, the opt-in and the lead. The KCR certifies the call itself: what was said, that it was not altered, and when.

One company now certifies almost the whole funnel

In January 2026, ActiveProspect, the company behind TrustedForm, acquired Verisk Marketing Solutions, which is Jornaya and Infutor. In its own words, it is building "a complete platform for consent-based marketing" plus a consumer identity graph.

Look at the chain that stack now proves. The form: TrustedForm. The lead: Jornaya. The identity: Infutor. One company, quietly assembling proof for every step a consumer takes before the phone rings.

And then the call happens.

The single highest-risk moment in the funnel, the one where a live agent (or an AI) says something that carries your TCPA liability, is the one event nothing in that stack certifies. You already pay to prove the form. You have never proved the call.

What each one proves

TrustedFormJornaya (LeadiD)Klariqo Call Record (KCR)
ProvesThe web-form opt-inThe lead eventWhat was said on the call
CoversThe consent pageThe lead's journeyThe live conversation
FromActiveProspectActiveProspect (acquired Jan 2026)Klariqo
How you verifyLog into their serversLog into their serversOffline, any browser, no login
Where it livesTheir serversTheir serversA file you hold
ExpiresClaim window, then held on your accountHeld on your accountNever. It is yours.

What TrustedForm proves, and proves well

TrustedForm certifies the web-form opt-in. It captures a session snapshot of the page the consumer saw when they submitted, so you can show what they agreed to. It is the standard in lead generation, and buyers demand it by name for good reason. Per ActiveProspect's own documentation, a certificate is hosted on their servers, must be claimed within a window, and is then accessed through your account.

Its job ends at the submit button. It says nothing about what your agent said when you dialed the lead. (For the full head-to-head on that gap, see Klariqo vs TrustedForm.)

What Jornaya proves

Jornaya (formerly LeadiD) certifies the lead event: the behavioral signals across the lead's journey, used to show how and when a lead was generated. It is a different certificate for a different moment, now under the same ActiveProspect roof.

Like TrustedForm, it stops before the call connects.

The one event none of them cover

The call is where the money is, and where the risk is. It is also the only event in the chain that nobody in that stack proves.

A raw recording is not proof on its own. Anyone can edit an audio file, and you have to take the vendor's word that it is the real, complete call. When a regulator or a plaintiff's firm asks what was said on a specific call from months ago, "here is an MP3, trust us" is not evidence. It is a story.

That gap is exactly what a Klariqo Call Record closes.

What a Klariqo Call Record proves

Every call is sealed the instant it ends. The audio is fingerprinted (SHA-512). The record is signed, so any edit breaks the seal. And DigiCert, the authority behind legal e-signatures, timestamps it, so it cannot be backdated. The record also carries a 100 percent quality and compliance review of the call, not a two-percent sample.

Anyone you hand it to can verify it offline, with no account and no trust in Klariqo. It is a file you hold, not a record you rent, and it does not expire.

What none of them make you

None of these make you compliant. They are audit-ready evidence of different events. TrustedForm proves the opt-in. Jornaya proves the lead. A KCR proves what was said. Whether a given call was lawful is your counsel's call. The point of all three is the same: when someone asks, you can prove what happened instead of guessing.

So what do you actually need?

If you run web-sourced leads and call them, you need the form certificate and the call record. Some buyers now write the call record into their vendor contracts the same way they demand a form certificate. They are not competitors, they cover different events, and the consolidation of the consent stack under one company does not close the call-side gap. It makes it more obvious.

The form is solved. The lead is solved. The identity is solved. The call is wide open.

FAQ

Is there a TrustedForm for phone calls? Not from TrustedForm. TrustedForm certifies the web form; nothing it produces proves what was said on the call. The call-side equivalent is a signed, independently timestamped call record: a Klariqo Call Record (KCR).

Did ActiveProspect buy Jornaya? Yes. In January 2026, ActiveProspect (which owns TrustedForm) acquired Verisk Marketing Solutions, which comprises Jornaya and Infutor. TrustedForm, Jornaya, and Infutor are now one company.

Does a KCR replace TrustedForm or Jornaya? No. They prove different events, the form, the lead, and the call. Teams running web-sourced leads generally need both a form certificate and a call record.

How is a KCR verified? Offline, by anyone, with standard tools, the signature and the DigiCert timestamp. No login, no phone-home, nothing to trust. You can check one yourself at verify.klariqo.com, or run the open-source verifier.

Does a KCR make me compliant? No. A KCR is audit-ready evidence of what was said and when. Whether a given call was lawful is your counsel's determination. The KCR makes sure you can prove what happened.

Prove the call

TrustedForm proves the form. Jornaya proves the lead. Nobody else proves the call. See what a real Klariqo Call Record proves, and verify one yourself, no account: verify.klariqo.com.

Prove what was said on every call.

Turn one of your own calls into a signed, tamper-evident record you can verify yourself. No signup.