AI for Solar Lead Qualification.

The US residential solar market is booming, driven by IRA tax credits extended through 2032. That growth means more lead generation, more calls, and more unqualified prospects clogging your sales pipeline.

Your solar consultants are spending 15-30 minutes on site assessments and proposals for people who turn out to be renters. People whose roofs are 25 years old and need replacement before solar. People with $60/month electric bills where the ROI doesn't justify installation. People who are "just curious" with no real timeline.

At $55-220 per qualified solar call, each of those dead-end consultations is expensive. And solar sales cycles are already long — adding unqualified prospects to the front of the funnel wastes weeks, not just minutes.

Exclusive solar leads cost $100-300 each. When 40-50% of those leads don't meet basic qualification criteria, you're paying premium prices for prospects your team can't close.

Solar marketing has both telemarketing and energy-specific regulations:

• TCPA/DNC compliance. Standard for outbound. Solar leads generated from door-to-door canvassing require their own consent documentation for follow-up calls.
• FTC truth in advertising. The AI never makes savings claims, ROI projections, or promises about tax credits. It qualifies and transfers — the solar consultant handles the proposal.
• State-specific solar marketing rules. Some states regulate solar advertising claims and contractor licensing. The AI doesn't discuss installation details, warranties, or financing terms.
• Utility program claims. The AI never claims the call is from the utility company or that solar is a "government program." This is a common compliance violation in solar marketing.
• Full audit trail. Dual-channel recording, complete transcripts, DNC logging.