AI for Personal Injury Lead Qualification.

The US personal injury legal market generates $61.7 billion in revenue annually. For law firms and intake services, the challenge isn't finding calls — it's finding cases.

Your intake specialists are spending 15-20 minutes on every call, running through the full intake, only to find out the accident was 5 years ago and the statute has run. Or the caller has a fender bender with no injuries. Or they already have an attorney. Or they were at fault.

At $70-150 per qualified PI transfer, each of those dead-end intakes costs real money. And because PI intake requires some of your most experienced staff (assessing liability, injury severity, multi-party accidents), the labor cost per unqualified call is high.

The 2-5% of calls that result in signed cases pay for everything else. The question is how cheaply you can filter the other 95%.

PI lead generation operates under attorney advertising and solicitation rules:

• State bar advertising rules vary. The AI never assesses case merit, promises outcomes, or gives legal advice. It collects factual information about the incident and transfers to a licensed attorney.
• No solicitation. In most states, direct solicitation of accident victims is prohibited. The AI screens inbound calls from people who contacted you — not cold outreach to accident reports.
• Statute of limitations awareness. The AI asks when the accident occurred and flags calls that may be outside the limitation window. It doesn't make the legal determination — your intake team does.
• TCPA/DNC compliance. Standard for any outbound calling. Full dual-channel recording and transcripts on every call.
• No fee discussions. The AI doesn't discuss contingency fees, retainer agreements, or case costs. That's the attorney's conversation.